Awad Mohammad Bin Sheik Mojrin Bin Sultan established the UAE Travellers in 1996. That year they also launched ‘UAE Travellers: Traveling the World by Car’, a years-long road trip that would take them to 65 countries.
Bin Sultan also established the first-of-its-kind Dubai Travelers Festival.
He developed the idea and led the expedition to climb Mount Kilimanjaro on camels.
He also created the RMDHA Challenge.
Bin Sultan was awarded the Creativity and Excellence Award at Milan, Italy.