Mai El Khalifa is the Head of Production and Business Development Senior Manager for Dubai One, Dubai Media Incorporated. El Khalifa is also a certified executive coach and a member of the International Coaching Federation (ICF).
El Khalifa entered the world of television in the UK, working for MBC as a fashion researcher for their flagship show Sabah Al Kheir Ya Arab. She then worked as production supervisor at Abu Dhabi TV, heading their flagship shows
Aswaq and Viewpoint.
She then joined the Business Channel in Dubai, as Head of Production managing a team of 95 staff.
In 2004, El Khalifa joined Afras Exhibitions as a Media Consultant and Business Development Director.